Brief Introduction

Esker Beauty, a brand dedicated to clean and natural skincare, realized their online store needed a serious upgrade to match their growing reputation. They needed a Shopify Plus store that not only represented their brand’s commitment to quality but also provided a seamless shopping experience. Enter Devlinko, the team ready to turn their vision into a reality.

Our Services

Esker Beauty’s goal was clear: they wanted a Shopify Plus store that was as beautiful as their products and just as effective in converting visitors into loyal customers. Devlinko began by crafting a custom template design that captured the essence of Esker Beauty’s brand—minimalist, clean, and user-friendly. We made sure every aspect of the store’s design was in harmony with their natural, eco-friendly ethos, creating a visually cohesive experience for their customers.

But we didn’t stop at aesthetics. Devlinko integrated strategic apps to enhance the store’s functionality, including features like personalized product recommendations and advanced filtering options. To maximize Esker Beauty’s online reach and sales, we also focused on eCommerce SEO and Conversion Rate Optimization (CRO). By optimizing the site for search engines and fine-tuning the user experience, we aimed to increase both traffic and conversion rates, ensuring that Esker Beauty could reach and engage their target audience effectively.

Results

The transformation of Esker Beauty’s online store led to impressive results. With the new SEO strategies in place, the store began attracting significantly more organic traffic. More potential customers were discovering Esker Beauty online, and once they landed on the site, they were met with a sleek, intuitive design that made browsing and shopping a breeze.

The impact on sales was equally notable. Thanks to the CRO efforts and strategic app integrations, Esker Beauty saw a more than 50% increase in conversions. Customers were finding the products they loved more easily and completing purchases with fewer hurdles, leading to a significant boost in overall sales. The partnership with Devlinko didn’t just give Esker Beauty a better-looking store; it provided them with a powerful eCommerce platform that could grow alongside their brand.